Summit Wrap Up - Group 4

At the close of the summit we all reconvened and each group gave a short summary of what they had discussed.

Group 4: Issue Category D

Increasing visibility and viability among stakeholders -- Marketing, Public Relations

1. How do we rebrand the library to convey the ongoing vitality of our work and to attract users and potential users?

2. How do we “push” library resources and services outside of libraries?

3. What are the things we might try to appeal to people 25 years and under?

Summary points:

• universal card to break down barriers to access
• working with vendors for universal searching
• more library collaboration between libraries to help with access
• getting out in community to be available, visible
• participate in organizations outside
• branding
  

Big Idea:

3 parts - library is where you are and what you're doing

1. Think tank of dreamers and risk takers - put forth a visionary plan
2. Statewide campaign to get these visions out - in all the libraries - and outside the libraries - go to the places they are - kiosk at Starbucks, bus, museum
3. Library is 24/7. virtual doors - creatingspaces virtually and physically that people want to be a part of and how will you change these